Marketing + Strategy Experience

Case Studies
Stanley PMI
KEEN Utility

    • Social Media Strategy + Planning

    • Social Media Management

    • Digital Content Creation

      • Copywriting

      • Graphic Design

      • Video/motion Scripting + Storyboarding

    • Website SEO Mainteance and Updating

    • Email Marketing + Campaigns

    • Press Release Copywriting

    • Budget + Scheduling

    • Industry Award Applications

    • Brand Positioning

    • Brand Strategy

    • Audience Segmentation Breakdown

    • Industry/Category Positioning Analysis

    • Brand Discovery Sessions

    • Insight-based “brand-defining idea” or core truth

    • Defining Mission, Vision, and Values

    • Brand Message Segmentation

    • Methodology and Research Design

    • Secondary Consumer Research Databases

      • GfK MRI

      • Simmons

      • Tableau

    • Consumer/Audience Survey Design

    • Google Analytics

    • Social Media Analytics (Hootsuite, Facebook Analytics, etc.)

    • Analysis, synthesis and reporting results and findings

    • Creating/scripting, leading or moderating consumer and client interviews

    • Audience Interviews

    • Observational/Field Research

    • Focus Groups

    • SWOT Analysis

    • Competitive Analysis

    • Analysis, synthesis and reporting results and findings
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Medical College of Wisconsin